The Brand ...

( click to watch online video: "Pennsylvania Pride -- The Brand" )

Only the elite nurseries are able to brand their entire product line because of the responsibility that is inherent with branding. Read on to learn more about branding, its benefits to you, and why Eaton Farms is able to brand our entire product line.

Branding, the new buzzword for our industry, has been in place at Eaton Farms for years. It's not just a fad, but a marketing plan for a struggling industry. Branding is a science, a nucleus for an exceptional marketing scheme. The only question remaining is, "why haven't all growers branded their product lines?"

Why Brand At All ... ?

As I started down this road of branding our product line, I came to realize how truly beneficial this will be to all of us, as well as our industry ... ( read more )

Brand Conflict ...

Many of today's Independent Garden Centers believe offering a branded line of trees and shrubs is in conflict with their own brand ... ( read more )

About the Pennsylvania Pride Brand ...

Eaton Farms was the first nursery to introduce a regional brand, and the very first to offer a guarantee program designed to partner with the retail garden center and ... ( read more )

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