The one and only truth and fact about the green industry is that
OUR CATALOG IS A MARKETING PLAN FOR YOUR GARDEN CENTER.
- Don't blame the weather,
- Don't blame the consumer,
- Don't Make Any More Excuses!
TAKE CHARGE OF YOUR PROFITS WITHâ€â€
The Eaton Farms Advantage
The one and only truth and fact about the green industry is that Selling Nursery Stock in today's retail environment is difficult and very demanding to say the least.
Eaton Farms was built over the years keeping this fact in the forefront of all our planning.
Eaton Farms is much, much more than the typical nursery of the last 50 years. Eaton Farms is the nursery of today and tomorrow.
Every ADVANTAGE possible is a requirement for Independent Garden Centers to become again or remain PROFITABLE.
Eaton Farms is one ADVANTAGE Independents have available to them.
Each year I visit numerous Garden Centers from Independents to Box Stores to roadside tents. I have interacted with shoppers, managers and owners. I have studied pricing, merchandising and how Trees and Shrubs are handled and sold. As important, I have studied the buying habits, shipping needs, and concerns of all who retail Trees and Shrubs.
All this education has been key to the growth of Eaton Farms. Every Program, Every Plant, Every Employee and Everything else that makes up the Pennsylvania Pride Brand has been put in place to insure, promote and contribute to the protability of our customers.
Excuses for poor Garden Center performance are too many to mention. Blaming poor weather each and every Spring for slacking Tree and Shrub sales has become common- place amongst IGC's. It is time to face reality. The problem is the way IGC's continue to retail Trees and Shrubs. While our customers have changed dramatically over the past 20 years, our Garden Centers continue to pile in a bunch of trees and sit by the register, hoping someone will purchase on the few perfect weather days we get each year.
ADVANTAGE 'Pennsylvania Pride TREES & SHRUBS.'
The Eaton Farms catalog is more than just pretty pictures and a bunch of words. Our catalog is a MARKETING PLAN for your Garden Center's nursery department.
Eaton Farms has solved display problems, merchandising, tagging, consumer education, removed road blocks to increased retail pricing, mastered inventory control, unquestionable quality, added product value, the right plants in the right size and so on and so on.
TO ACHIEVE RETAIL SUCCESS WITH TREES AND SHRUBS IGC'S ABSOLUTELY MUST HAVE THE FOLLOWING IN PLACE:
- Unquestionable Delivery Services
- Outstanding Planting Services
- Landscape Design Staff (available to the public 7 days)
- Professional Sales Team
- Pennsylvania Pride Brand Trees & Shrubs
Read my Catalog from Cover to Cover and talk with any of my staff to learn about how Pennsylvania Pride can change your bottom line. For more information on the Eaton Farms ADVANTAGE, e-mail me at .
