3-Year Homeowner Guarantee — WOW!

The response by you and your customers has been right on the money! Reports are coming from all areas of purchasing decisions being made based solely on the brand and the guarantee. Price concerns have all but been eliminated from your customers’ purchasing decisions.

The guarantee by itself will not succeed without the brand association. Any guarantee by itself is immediately discounted by your customer. However, any guarantee offered direct from the manufacturer (grower, in this case) on a branded product is immediately accepted at face value. The consumer recognizes that the grower is committed to standing behind the guarantee when needed. Again, without the strength of the Pennsylvania Pride brand the guarantee becomes simply a gimmick — with the Pennsylvania Pride Tree brand it becomes a promise!

We have repeatedly stressed that our brand and all it represents is of exceptional quality. It is evident in the packaging, tagging, attractiveness of product and total value offered to the customer. Everything about it says “premium quality.” Our brand promise is that when the consumer purchases our trees they can have the confidence that the grower has taken every step conceivable to make sure that tree will survive and thrive in the home landscape.

The guarantee represents that promise in a tangible way. The two things — the brand and guarantee — are designed to work in tandem.

For more details about the 3 Year Homeowner Guarantee, click here!

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