| 7:00—9:00 AM | REGISTRATION & GENERAL ACTIVITIES
|
| 8:00—9:00 AM | “FROM PENNSYLVANIAPRIDE.COM TO YOUR STORE 2011” — A Brand Partner Update & Introduction of Spring 2011 Promos |
| 9:00—10:00 AM | ALL NEW TREE DISPLAY SYSTEMS & TREE INDEX REPORT FOR SPRING 2009 & SPRING 2010 |
| 10:30 AM—12:30 PM | PRESENTATION: “TOOLS FOR PROFITS” by Andrew Ortyn
(presentation description below) |
| 12:30—1:30 PM | LUNCH SERVED |
| 1:30—2:00 PM | RESTORING FALL—FALL 2010 TREE PROMOTION OFFER AND IDEAS |
| 2:00—3:00 PM | NEW ITEMS FOR SPRING 2011, NEW PRODUCTS AND SERVICES, FALL 2010/SPRING 2011 PRICE LIST, GROWER PARTNER PROGRAM |
| 3:00—5:00 PM | CLOSING ROUND TABLE DISCUSSIONS |
Speaker: Andrew “Drew” Ortyn, Managing Principal, Precision Catalyst
Market Position and positioning your business is the single most important step you will take to ensure the success of your business, the well being of your employees, and — in turn — the families that rely on your employees. In a word, Market Position and positioning your business is EVERYTHING!
Do it well, and like a tree planted by still waters, your business will grow, flourish, and expand at a dramatic rate, reaping significant rewards in customer satisfaction, customer loyalty, first-to-market innovation, strong market identity, and a vibrant company culture. Do it well, and your business will also reap benefits like strong growth in Operating Profit, and literally rivers of CASH flowing into company bank accounts from the sale of customer-valued products and services uniquely positioned to address very specific customer needs.
We all have reduced inventories and cut costs to combat the current retail economy, so what’s next?
This presentation by Drew Ortyn of Precision Catalyst will provide answers, motivation, understanding and direction for all of us as we continue to seek profit and success going forward.
During his interactive discussion, Drew will discuss the challenge of positioning your business within the context of what you as leaders do in the areas of PRICE management, VOLUME sales, product and service MIX, COST expenditures, and management of OPERATING WORKING CAPITAL.
We promise you a new understanding of the relationship between your daily decisions (especially pricing) and the impact of these decisions on your profit and CASH flow! If you attend only one seminar this year as an owner or manager of an Independent Garden Center, this is the one. For a sneak preview of Precision Catalyst and to learn more about Drew, please visit www.precisioncatalyst.com.
Drew Ortyn is Managing Principal with Precision Catalyst, a management consultancy focused on helping organizations establish the critical links between their people, customers, and business profitability. He holds a MBA from the Kellogg School of Management, Northwestern University where he studied marketing and business policy. He holds a B.B.A., magna cum laude, from the University of Notre Dame. He is a former Certified Public Accountant.