BURDEN FREE
Operating profitably has never been about what you can buy, especially during these recent years of the nursery glut. It always has been about what you can sell at the margins needed for your business model. We have all faced many challenges the past few years and I am very sure we will continue to face challenges in this coming year. Many of these are out of our direct control where we can only react and adjust; these will always be with us.
Today, this day, you have the opportunity to begin to restore and grow your business by applying sound and proven operating principles in marketing, merchandising, and inventory management. So many of our customers have experienced some of their best new profit dollars in years, not because of volume increases but due to running business well. Eliminating and/or reducing expenses has been difficult and we should work hard to never return to “easy” operations and always remember what we have been through. Being profitable is hard work and is not easily accomplished in business.
Eaton Farms understands our role in providing products and services that will impact your business positively and boldly. We understand that the QUALITY of our Trees and Topiary is paramount to your ability to be profitable. We must deliver the right Tree, at the right time, in the right size in a package that commands a higher price. Our Trees do just that and Garden Centers are choosing Eaton Farms because we do get it right.
We do Dogwoods right, in 7’s and 15’s. We do Redbud right, we do Kwanzan Cherry right and we do Weeping Cherry right. We do Japanese Maple right in sizes up to a # 25. We do Specialty Evergreens right, container grown, east coast grown, no loss, and easy to handle, no more b&b harvest and handling issues, our Specialty Evergreens are vigorous and perform.
We do Topiary right! The perfect size and a wide and expanding selection of various forms and types grown right here in the East! We do Christmas right, the right mix that includes a #10 live container-grown Christmas Tree selection. We have mastered inventory management and restocking ability for our customers. We do Evergreens right, Hemlock, White Pine, Norway Spruce and Blue Spruce Shiners, all container grown - perfect for retail.
We deliver right! On time with friendly service oriented drivers. We have now reduced delivery charges two years in a row through efficiencies and study on ways to save you money and make our delivery event hassle free.
We do marketing right by offering the only recognizable Branded Line of Trees in the country supported with outstanding web-based promotions designed to get customers in to your store. We will do Online Sales right, partnering with our Garden Centers to reduce their inventory costs and grow their tree sales. Online Sales will be fully introduced for the Spring of 2012: Choose a Tree, Choose a Garden Center and Schedule pick up. Make sure you’re part of the revolution!
You know what we do right? We do it all right so that you can be free to sell and do your job right! Discover the freedom that comes with being our customer, our partner in your Tree & Topiary Departments. Let us work together with you to make your Tree department your best and easiest profit center.
SELL WELL! SELL HIGH! SELL OUT! gtG! Don
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