Dear Friends, The recent years have brought on many changes in our business plan and operations as I am sure they have for you as well. During these times of seeking and implementing cost controls, we protected and improved our growing practices, improved services such as delivery, defined our Brand, and focused our product line while at the same time we have added many new plants to what we can supply through our very unique and beneficial Grower Partner Program. In a nutshell, we planned and worked hard to position ourselves to become a meaningful partner with our clients for years to come.By focusing our growing efforts on Trees of all kinds and sizes, an expanded Topiary mix, larger #7 evergreen and deciduous shrubs and a wide selection of Fruiting Trees and Shrubs we have been able to pass along the benefits to our clients. LOWER PRICES and vastly improved quality, selection, grade sizes and availability. Right along side of this we have invested into our ability to deliver OFTEN and COST EFFECTIVELY for our clients. Our all new delivery services have reduced costs by as much as 33% below Spring 2010 levels. And with these results and our Grower Partner Program, our clients can realize true and measurable inventory control today!But that's not all....Eaton Farms now offers the Pennsylvania Pride Brand strictly on #15 Trees, Topiary and Fruiting Plants. By defining our brand message we are now able to invest heavily in the direct promotion of the Brand and the Guarantee Program to your customers. Spring 2011 will bring a powerful, highly visible and effective marketing campaign to promote the Pennsylvania Pride Brand. Our Brand Partners are positioned to reap the huge benefits of carrying the Pennsylvania Pride Tree Brand. Scheduled FALL 2010 and SPRING 2011 Brand Partner promotions promise to build on the huge success of past programs. Our own TREE REBATE program will be promoted once again for this coming spring and the next; I highly recommend you make this a nucleus of your marketing plan for the coming springs. The RESULTS of the past seasons have been remarkable.Expanded product mix is available through our Grower Partner Program. Eaton Farms can now supply you with all your nursery stock (and so much more) through this outstanding service. We have partnered with some of the country's best growers to provide just-in-time delivery and true inventory control. Gone are the days of high maintenance costs associated with nursery inventory, now our clients are free to merchandise, display and sell, free from watering, weeding, growing and now able to use the available square footage as it should be, to support the retail sale event.For our clients who prefer non-branded material, all our products are available with no brand association. For these clients, our Product line and the Grower Partner program are delivered with unique, colorful and large non-branded picture tags and in standard black nursery pots.NEW ITEMS for this coming year include #7 size container grown Flowering, Shade trees plus #7 Fruit Trees and an ever expanding selection of the most vast listing of trees available from any one grower including rare and unusual selections. Also for this catalog year Eaton Farms is introducing our #10 size EVERGREEN PROGRAM, the perfect sized container grown (not field grown and potted up) evergreen program for your garden center that includes Shiner Blue Spruce, Norway Spruce and White Pine. And please pay special attention to our product line of SPECIALTY EVERGREENS and our selections of JAPANESE MAPLES, this product group supports our efforts and yours to reduce the cost of inventorying these specimen plants usually purchased and shipped across the country at great expense and numerous other challenges.ON THE HORIZON.............more than growers, Eaton Farms leads the way in providing market advantages to our clients. Currently we are planning to introduce 'organic' fertilized Fruit Trees and Shrubs in spring 2012. And just this past spring, every item on the nursery was potted into containers made from recycled plastics, through great effort we have solved the Green concern associated with our industry and the containers we grow in. Major and important merchandising and marketing opportunities are coming your way through these efforts, exclusive only to Eaton Farms clients. Eaton Farms continues to lead the way in developing regional and national marketing campaigns that promote all corners of the green industry, by seeking out like minded industry members willing to take bold and decisive actions to raise the awareness of the benefits and the value of our industry and to position the industry to take full advantage of the coming GREEN BOOM in the next 20 years.TREE and NURSERY DISPLAY SYSTEMS: to be introduced at this summer’s CUSTOMER DAYS and PANTS SHOW, problems associated with the display and care of nursery stock have been solved with this revolutionary display and merchandising system for your nursery yard. Affordable, changeable, useful in all seasons, expandable and practical; be one of the first to take your Garden Center to the next level.RESTORING FALL: this effort began with Eaton Farms in 2008 with the introduction of our Fall is for Planting POP Kit and Fall Tree Promotion offers. Since the fall of ‘08, even during the difficult times of recession, Garden Centers that had invested into Restoring their Fall seasons continue to invest and repeat their efforts and the results have been nothing short of outstanding. Fall was once a season of profit and together, with proper planning and implementation, commitment and action, Eaton Farms can partner with you to RESTORE FALL.I want to thank all of our clients for supporting Eaton Farms this past spring and fall. We are working hard to earn your continued trust and business. For those of you who have yet to experience the way business was meant to be conducted, honestly, openly, direct, mutually beneficial, respectful and in service to our clients, call us and let this outstanding team help your business grow in all ways. See our CORE VALUES that dictate all our day to day decisions. I could not be more excited and optimistic about the future of our industry and what our role will be.God Bless You in 2010/2011Don
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