The Pennsylvania Pride Brand of Trees is exploding in consumer recognition and loyal brand customers. This is being fueled through many efforts:
More and more Independent Garden Centers are choosing to offer Pennsylvania Pride Trees throughout the Northeast, Mid West, and Mid Atlantic regions and consumers are choosing Pennsylvania Pride in record numbers. The Brand is rapidly becoming the Brand of choice for your customers.
Web-based Brand promotion and social media efforts are expanding and driving more and more consumers to our Brand Partners. Read more below about these efforts for the coming year and how you can benefit most by making Pennsylvania Pride your featured Brand of Trees in your Garden Center.
A web-based promotion on www.PennsylvaniaPride.com designed to drive new customers to your Garden Center. Site visitors will click on the FREE TREE link on the homepage and will be asked to tell us some information about themselves and their gardening and related shopping preferences, in turn they will then receive a verified email certificate for a FREE 1G Bloodgood Japanese Maple.
The customer chooses a participating Garden Center to visit for the FREE MAPLE. We then notify you, copy you with the verified certificate email and the approximate visit date. Your job is simple, make a new customer and sell them more during the visit!
The "verified" email certificate acts as "same as cash" with Eaton Farms. Simply deduct from your payments on account or return to us for immediate payment in full. Pennsylvania Pride has set the retail price for the FREE TREES and you participation requires purchasing a minimum of 25 1G Bloodgood Maples to be shipped with your Spring 2012 order.
EASY! EASY! EASY!
Specifically designed for your Garden Center with your logo and information on every Rebate Tag on your trees!
This is a personalized Rebate program just for your Garden Center and Pennsylvania Pride does all the work! A great NEW and UNIQUE program to help you sell trees all through the year and not give up margin!
Using new 2D technology, your customers can scan the Rebate detail right in your Garden Center. The Rebate is processed online, no mail in, no work!
A great new marketing plan you can promote all through the year on your website and all other merchandising avenues.
The Rebate Program and your Participation is promoted on PennsylvaniaPride.com through 2012!
A NEW - REVOLUTIONARY web-based Tree Store for Pennsylvania Pride Brand customers. Designed to SELL MORE TREES online and distributed through your Garden Center! Available Trees include sizes from #7 through #25. Imagine selling Trees with no inventory!
Eaton Farms is looking for a few visionaries to help introduce and launch this new concept in 2012. Plans are to be ready to take orders on 1/1/12!
Pennsylvania Pride Online Store will offer our Branded Tree Line and Guarantee directly to the retail public where they will choose Variety, Size, Pick Up Date or Delivery, and Garden Center - hopefully YOU!
Retail price is set by Pennsylvania Pride and agreed to by all participants. Upon confirmed and fully paid online order, participating Brand Partners will receive a confirmation of order followed by the delivery of the item (if needed), a check and a customer!
The world is changing quickly, how to sell trees is changing just as quickly. Pennsylvania Pride Trees are leading the way.
New for 2012, Online Guarantee Registration for all Pennsylvania Pride Trees!
We are serious about engaging our loyal Brand customers and helping to drive behavior and blowing away any and all competition in the retail Tree market for you. This is a sure fire way of getting this done.
All those who purchase a Pennsylvania Pride Brand Tree will have the option to register their tree and guarantee on the Brand site going forward. Pennsylvania Pride will then provide multiple annual reminders via social media over the next 3 years on care and needs of their particular tree. From pruning, to winter damage reports, to pest updates and timing, to fertilizer advice and more and more.
Of course the goal of the program is to drive behavior; keeping your customers engaged and providing reminders to get back to the Garden Center. Pennsylvania Pride will be promoting supporting related products through all contacts.
Newly designed for Spring 2012 and free of charge to our Brand Partners. The 3 Year Guarantee, like our quality makes up the backbone of the Brand Promise, these holders provide your customers with a neat and tidy area to store tags and receipts related to their Pennsylvania Pride Tree purchases. Receipt holders come with bumper stickers promoting Tree Planting and refrigerator magnets to remind homeowners of their preferred Brand of Trees.
Request as many Receipt Holders as you like from your Eaton Farms representative.
For Spring 2012 many of our trees will begin to show up in our new containers! These are the Cadillac of homeowner-friendly pots! Strong and sturdy handles and all new Brand graphics on each black pot promoting the Guarantee and Returnable Pots! These are expensive pots but the benefits in retail far outweigh the cost and with these pots we can offer you real incentive to return to us and keep out of the landfill!
So our new pots do it all: easy for homeowners, deliver the Brand message clearly, stand out in your displays, and good for the environment. In addition, the money incentive for return pots we provide you will surely get you going green!
But remember, the key term is RETURN... get your customers back to the store! Another sales opportunity provided by the Pennsylvania Pride Brand!
SELL WELL! SELL HIGH! SELL OUT!
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