Eaton Farms Online Catalog/Table of Contents:

Who We Are

• A Letter from Don Eaton
• Introduction/History of Eaton Farms
• Mission Statement
• Core Values

Why Eaton Farms?

• The EF Advantage/The Tree Guys
• Masters/True Value/McHutchison/Our Sales Team & Staff
• Annual Customer Days

What’s New?

• What’s New for Spring 2010
• EF Introductions

Our Product Lines

• Garden Center Trees
• Specialty Trees
• Landscape Size Shrubs
• Specialty Evergreens
• Topiary
• Fruits & Berries

Restoring Fall

• Restoring Fall 2010
• Fall is for Planting POP

Here’s How We Help...

• In-season communication
• Customer Discount Program
• Pre-Pricing Label Program
• EF.com
• IGC Guidelines for Retail Tree Sales
• Pricing Strategy

Brand Partners

• Brand Partner 2010
• Branding-Packaging
• 3 Year Homeowner Guarantee
• POP
• Displays
• PennsylvaniaPride.com
• Tree & Shrub Guide
• Tag & Receipt Holder

Marketing Themes for Your Nursery Products

• Trees are the Solution
• Tree Rebate Program for 2010

Spring 2010 Promotions

• Garden Club Voucher Program
• General Promotions

The Business Side of Things

• Delivery
• Terms & Conditions
• Dating Programs